Lunch & Learn Replay: How to Turn IRL Event Leads into Lifetime Brand Advocates

A replay of the live 90-minute lunch & learn for beauty, skincare, hair, and device brand founders — and the marketing teams behind them.

 Most brands walk away from Hair Festival and Beauty Expo with a bag of business cards and a follow-up plan that goes nowhere. The leads were there. The conversations happened. What was missing was the system.

That's what this session covers.

In 90 minutes, Tamara Reid (founder of Inside Industry and close to two decades in the professional beauty industry) walks you through the complete pipeline. From capturing the right data on the expo floor, to an 8-week nurture sequence that moves contacts from curious to committed, to the full demand generation system that turns a two-day event into 12 months of stockist pipeline.

What you'll leave with:

— A clear framework you can action immediately
— The 5-Stage Awareness Ladder mapped to the professional beauty buying journey
— A built-out pipeline your team can run; organic, email, paid, and conversion
— Clarity on exactly where your current approach is losing leads

This is a replay of the live session.

$47 · Replay included for all registered attendees

Questions before you register? care@insideindustry.co

Secure checkout · Instant confirmation · Replay included · Presented by Tamara Reid, Inside Industry