As we approach the tail end of 2024, the Australian professional beauty industry stands at the crossroads of tradition and innovation, with a market value of approximately AUD 7 billion.

Skincare continues to reign supreme, but emerging trends, technological advancements, and shifts in consumer behaviour are shaping the future of this vibrant sector.

So, where do our industry trend predictions land, and is the industry ready to embrace the market opportunities that are presenting, or will we fail to fill the gap between client demand and industry supply?

Based on a comprehensive report from Inside Industry, you too can take an in-depth look at the current state of the Australian beauty industry and where it's headed.